Your domain (Internet address) defines your company's identity on the Internet. If people are looking for your company on the Internet they will often start by typing in http://www.yourcompany.com. Your own domain also gives you a professional looking Web and e-mail address.
Even if you do not intend having your own company e-mail address or Web site, it is wise to reserve your domain as soon as possible, because another company may register your name before you do.
It may also be a good idea to set up a temporary Web page giving contact information about your company for people who are looking for your company on the Internet. Some 90,000 Internet domains are registered each month globally.